Busamed Group – Creation Labs Software

The Client

Busamed Group is one of the largest private healthcare providers in South Africa and boasts 7 award winning hospitals located throughout the country. Being one of the first black owned health care providers in South Africa, they pride themselves on leading service standards and their commitment to be at the forefront of cutting edge medical treatment and technology.

Busamed Group

Project Type

Multi-Website and Doctor Listing Functionality

Our Role

UX & UI Design, Technical Development and Hosting

Year

2018 - 2019

Location

South Africa

The Brief

Our initial analysis highlighted a host of issues that ranged from poor mobile optimisation and unsatisfactory load times to an out-dated look-and-feel and cumbersome navigation. This in turn had created a lack of digital presence and impact for the Busamed Brand.

Please note that all data in this case study has been anonymised to protect client confidentiality

What We Achieved

The Solution

The Solution for Busamed Group

We performed an in-depth analysis of all existing sites and presented Busamed with a highly detailed proposal to elevate their digital representation across the group. Our solution included the following:

  1. A WordPress developed multisite for the Group and individual hospitals.
  2. The use of Professional Photography and Drone Footage throughout the websites to give them a fresh and vibrant aesthetic.
  3. Upgraded Doctors and Services Listing pages that integrated advanced search functionality.
  4. Individual Technology showcases per hospital drawing attention to the unique treatments and specialists from each.
  5. A Careers Portal with advanced data capturing.
  6. A fully POPI compliant design.
  7. Press Room support for weekly curated articles, news and service updates.
Busamed Group
Busamed Group

Group and Seperate hospital sites sharing similar aesthetic

Group and Seperate hospital sites sharing similar aesthetic
Busamed Group

Visitors are now able to get the patient perspective with patient stories

Visitors are now able to get the patient perspective with patient stories
Busamed Group

Useful links placed throughout the site for a easy and intuitive navigation

Useful links placed throughout the site for a easy and intuitive navigation
Busamed Group

Specialisation pages that make finding a doctor qucik and easy

Specialisation pages that make finding a doctor qucik and easy
Busamed Group

Client’s Thoughts

The Busamed websites now allow the brand to have a vastly greater digital presence. They offer an engaging brand experience that tells a story from the perspective of the Busamed Group and from the viewpoint of their patients.

- Client Name Here

How’d we do? Impressed?

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